Privacy Policy

Last Updated: March 28, 2025

1. Introduction

Wild Root Health ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our mobile application, or use any of our services (collectively, the "Services").

Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy. If you do not agree with our policies and practices, please do not use our Services.

2. Information We Collect

2.1 Personal Information

We may collect several types of personal information from and about users of our Services, including:

• Identity Data: Name, date of birth, gender, and other demographic information.
• Contact Data: Email address, mailing address, and phone number.
• Health Data: Information about your health conditions, medical history, medications, and other health-related information you choose to share.
• Account Data: Username, password, and account preferences.
• Financial Data: Payment information and billing address for subscription services.
• Technical Data: IP address, browser type, device information, operating system, and other technology identifiers on the devices you use to access our Services.
• Usage Data: Information about how you use our Services, including pages visited, features used, and time spent on the platform.

2.2 Information Collection Methods

We collect information through:

• Direct Interactions: Information you provide when creating an account, filling out forms, participating in surveys, or communicating with us.
• Automated Technologies: As you interact with our Services, we automatically collect Technical Data and Usage Data using cookies, server logs, and similar technologies.
• Third Parties: We may receive information about you from third parties including business partners, healthcare providers (with your consent), and service providers.

3. How We Use Your Information

We use your information for the following purposes:

• To provide and maintain our Services
• To personalize your experience with our platform
• To develop and improve our Services
• To communicate with you about our Services, updates, and promotional offers (with your consent)
• To process payments and subscriptions
• To comply with legal obligations and resolve disputes
• To detect, prevent, and address technical issues, security incidents, and fraudulent activity
• To generate anonymized, aggregate data for research and analytics purposes

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and store information about your interactions with our Services. Cookies are small text files that are stored on your device when you visit a website. They enable the website to remember your actions and preferences over a period of time.

We use the following types of cookies:

• Essential Cookies: Required for the operation of our Services. These include cookies that enable you to log into secure areas or use shopping carts.
• Analytical/Performance Cookies: Allow us to recognize and count the number of visitors and see how visitors move around our Services. This helps us improve the way our Services work.
• Functionality Cookies: Used to recognize you when you return to our Services. This enables us to personalize our content and remember your preferences.
• Targeting Cookies: Record your visit to our Services, the pages you have visited, and the links you have followed. We may use this information to make our Services and the advertising displayed on them more relevant to your interests.

You can set your browser to refuse all or some browser cookies or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our Services may become inaccessible or not function properly.

5. Information Sharing and Disclosure

We may share your information with the following parties:

• Service Providers: We share information with third-party vendors, consultants, and other service providers who perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, and customer service.
• Healthcare Providers: With your explicit consent, we may share your health information with healthcare providers who are part of our network to facilitate your care.
• Business Partners: We may share information with our business partners to provide certain features or services that may be of interest to you.
• Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).
• Business Transfers: If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
• With Your Consent: We may disclose your information for any other purpose with your consent.

We do not sell your personal information to third parties.

6. Data Security

We have implemented appropriate technical and organizational measures to protect the security of your personal information. However, please understand that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

Your health data is protected in accordance with HIPAA (Health Insurance Portability and Accountability Act) standards and other applicable privacy laws.

7. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information. These may include:

• Access: You may request access to your personal information.
• Correction: You may request that we correct inaccurate or incomplete information.
• Deletion: You may request that we delete your personal information.
• Restriction: You may request that we restrict the processing of your personal information.
• Data Portability: You may request a copy of your personal information in a structured, machine-readable format.
• Objection: You may object to the processing of your personal information.
• Withdrawal of Consent: You may withdraw consent at any time where we rely on consent to process your personal information.

To exercise any of these rights, please contact us at privacy@wildroothealthcare.com. We will respond to your request within the timeframe required by applicable law.

8. Children's Privacy

Our Services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately. If we discover that a child under 13 has provided us with personal information, we will delete such information from our servers.

9. International Data Transfers

Your information may be transferred to and processed in countries other than the country in which you reside. These countries may have data protection laws that are different from the laws of your country. By using our Services, you consent to the transfer of your information to countries outside your country of residence, including the United States.

Whenever we transfer your personal information internationally, we take steps to ensure that adequate safeguards are in place to protect your information and to ensure that it is treated in accordance with this Privacy Policy.

10. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

For significant changes to this Privacy Policy, we will make reasonable efforts to provide notification through our Services or via email.

11. Contact Information

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at:

Email: privacy@wildroothealthcare.com
Website: www.wildroothealthcare.com